Executive Program in Corporate Strategy

This seminar is designed to be a highly interactive session focused on the innovative formulation and effective execution of a company’s strategy. Participants will learn techniques to understand the dynamics of an industry, the company’s position within the industry and how to develop courses of action that will achieve a competitive advantage.

Who Should Attend?

The course is designed for Executive Leadership Teams who are deeply involved with the formulation and execution of corporate, business and functional strategy.

Benefits

After attending this program as a leadership team, you will:
- Analyze industry structures
- Understand your competitive position
- Identify ways to improve your competitive position
- Determine how to best sustain a competitive advantage
- Develop an effective strategic planning process
- Determine the potential impact of new ventures and acquisitions
- Draw the links between strategy formulation and effective implementation
- Identify the organizational requirements of a strategy
- Determine the probable moves of competitors
- Identify and focus on the true value of a business
- Create an organization that fosters innovation
- Identify how to best leverage internal and external resources
- Determine how to best respond to a dynamic competitive environment

Course Outline

Definition of Strategy
- Corporate
- Business
- Functional
Industry Analysis and Positioning
- Analytical frameworks
- Competitive positioning
Strategy Formulation
- Strategy formulation process
- Vision and mission
- Internal scrutiny
- Competitive environment
- Strategic programming
- Management control
- Uncertainty and innovation
Strategy Implementation
- Competitive strategy and organizational structure
- Identifying and deploying resources
- Keeping the strategy focused in an environment of constant change
Functional Strategy
- Marketing strategy
- Product development
- Manufacturing strategy
- Finance strategy
- Human Resources strategy
- Procurement and supply chain strategy
- Information Technology strategy
Value Creation

Flexibility

This program may be tailored to meet the specific needs of your company.