Product / Market Rationalization

The Product / Market Rationalization approach was designed for companies who experiencing an unprecedented state of change and are having difficulty both maintaining sales forecasts and developing new products that are embraced by the marketplace.

Benefits

Upon completion of this project, the joint team of Executive Leadership and our consultants will:
- Identify the key elements within the business strategy that need realignment
- Segment the customer base through affinity analysis
- Identify which markets are being effectively served and which are not
- Identify which markets are opportunities for exploitation
- Identify which products are not cost effective
- Identify which products are the foundation of the company
- Determine which markets should be a higher priority
- Formulate a product development plan
- Develop and clarify organizational goals
- Develop a systems approach for anticipating the repercussions of change
- Identify quantitative methods for determining product and market success
- Uncover “breakthrough” needs of customers
- Conduct product positioning analysis and craft strategy

Approach

Corporate and Business Strategy Refinement
- Validate existing strategy
- Refine strategy based on current market conditions

Market segmentation factors
- Current and future customers
- Current and future markets
- Industry and competitors

Product development factors
- Current and future products
- Identify current product development process
- Develop new product development process

Identify true product costs

Identify true market profitability

Develop product / market matrix for opportunity identification

Identify “breakthrough” products

Refine product development process

Flexibility

This project will be tailored to meet the specific needs of your company.